As with any online identity approval, the user has to supply a host of personal information to the company they're signing up with. Only Twitter accounts with enough details will have a chance of being approved.
The process starts with an onlineform.
It requires: a phone number being linked to the account, a confirmed email address, a fully filled out bio, profile photo and header photo, a birthday, a website, and to be unlocked with public tweets.
That's not all though, as the company also asks people to explain why the account should be verified – for individuals it says they should explain their "impact" in their field and a business should say what its "mission" is.
"We may request that you scan and upload a legible copy of your government-issued ID (such as a passport or driver’s license) to confirm your identity," the company's advice says.

It's also recommended that a person uses their real name and that photos used in the header and profile reflect that person, or business. A corporate account trying to be verified should be linked to an email address associated with the company.

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